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The executive’s guide to Digital Marketing – #1: Getting started

Digital marketing is not the future. It’s the now. If your business isn’t profiting from its website, the organisation is probably missing out on an important revenue stream. But it isn’t surprising that many executives and business owners see digital marketing as complex and daunting.

The right way to add AMP (Accelerated Mobile Pages) to your WordPress site

Google’s Accelerated Mobile Pages (AMP) have been around for a couple of years, but they have come back into the spotlight with the recent Google search update changing things (again!) for mobile searchers. We expect many websites that have so far not bothered to implement AMP will now be rushing to get it set up on their website. Here is how you can get started with AMP in less than 30 minutes.

Do I need an SSL certificate? Here’s why SSL is essential for websites in 2018

f you have online subscriptions, it’s likely that one or more of the services you’ve used has suffered a data breach. You’ve probably received an apologetic email urging you to change your password. To you, it may just be a minor bother, but to the company that suffers the breach it’s critical. Heads roll, millions of dollars can be lost, partnerships are broken, brands are tarnished. All of this, simply because a basic IT security policy wasn’t put in place.

The essential IT security policy – dos and don’ts to protect your business

f you have online subscriptions, it’s likely that one or more of the services you’ve used has suffered a data breach. You’ve probably received an apologetic email urging you to change your password. To you, it may just be a minor bother, but to the company that suffers the breach it’s critical. Heads roll, millions of dollars can be lost, partnerships are broken, brands are tarnished. All of this, simply because a basic IT security policy wasn’t put in place.

The Apple Watch, Siri and me – a digital ménage à trois

I was in a meeting last week discussing budgets and tax when I suddenly pressed the button on my Apple Watch and asked: ‘Siri, what’s 15% of 3,667?’. Her voice politely answered, “The answer is 550.05”. You could have heard a pin drop. There were varying reactions. One person clearly thought I was a complete wanker, one wanted to scream ‘take my money!’, and the other was wondering why someone who possessed supernatural powers would waste their time in online marketing.

After the party’s over – post-launch outbound marketing activities for Cambodian businesses

Every business experiences the post-launch blues. Don’t let it get you down. The most sustainable and profitable audience is yet to be built. Let’s get things rolling quickly with popular outbound marketing activities that will boost traffic and leads. In case you’re wondering, in online marketing, the difference between ‘inbound’ and ‘outbound’ is fairly self-explanatory: inbound is when the customer comes to you; outbound is when you go to them.

How to speed up WordPress websites by reducing page load times

Everyone likes things fast, and these days many consumers demand it. Attention spans have become shorter and internet connections faster and faster. A speed increase of just one second can mean the difference between a visitor who converts to a sale, or a visitor who skips you and moves on to your competition. Our web development team has compiled some insider tips to speed up WordPress and ensure your website loads as quickly as possible.

Challenges of e-commerce in Cambodia

As an agency specialising in web development for Cambodian businesses, we’re often asked about setting up online shops, both for clients that have an existing brick and mortar retail business, and those looking to start their venture purely online. Doing online business in this developing economy is not without obstacles, but increased revenue is on offer for companies willing to overcome the challenges of e-commerce in Cambodia.

Search engines 1:01 – what is Search Engine Optimisation (SEO)?

We get it. Compared to design, videos and social media, a list of web addresses and descriptions may seem pretty boring. Try explaining search engines to the uninitiated. Fingers start drumming on desks and eyes glaze over. But hang in there folks because SEO is by far the most effective online marketing channel. It may not seem sexy, but the ROI is very stimulating. Somehow I’ve managed to explain it in under 1,000 words and without any technical jargon. That’s not easy!

Blog writing – the frustration theory

The experts insist website content is the key to digital marketing, particularly SEO and social media, but what the hell are you meant to write about? Here’s a little guide that should apply to any business and help you invent fresh topics for blog writing. In what is the latest in a long line of blogs about blog writing, I’m going to dazzle you with a ground-breaking concept that will not only blow your mind but also become the impetus for all my future blogs on the Blak Ink Media site.