WordPress has a bad reputation due to horror stories about websites being hacked, and a few clients have even experienced this themselves. We hope to dispel this myth since WordPress is completely secure and reliable when set up right, which is what we do for our web development clients. It is true that somewhere in the world, a WordPress site is getting hacked right now, but this is usually due to a combination of two factors: its massive market share and abandoned installs. Premeditated or personal attacks are rare, as are attacks on fully updated active websites.
Being a professional copywriter can sometimes feel like a thankless task. We’re like the wallflowers at the marketing party, always a secondary consideration. Design is the belle of the ball. Everyone is instantly attracted to beautiful visuals. But here’s the thing… You may be attracted to a brand due to its imagery, but that brand cannot speak without words. Copywriters are the brand’s voice.
It was easy for a while. There were thousands of us providing SEO services and making good money for what was, in all honesty, a simple process. For the most part, it was banana chairs and margaritas here at Blak Ink headquarters. We didn’t even need a website. Then Google decided we had to work for a living. The algorithm changed and suddenly terrible things started happening: it became fair, logical, and helpful to users.
The first step in understanding SEO basics is learning when it’s not the right time to invest. Right now, across the globe, thousands of companies are throwing their money away—precious dollars they could be spending on improvements to their products and services, developing their talent or promoting their brand.