CLIENT: PHNOM CHOUP (DAUN PENH FOOD & BEVERAGE)

SERVICES: GRAPHIC DESIGN, BRANDING, COPYWRITING

Continuing a long and successful partnership with the Daun Penh Cambodia Group, Blak Ink Media developed the branding and label for Phnom Choup, a new bottled water product produced by Daun Penh Food & Beverage, makers of Pro Vida. Blak Ink created the design and key copywriting elements prior to the 2018 launch of the new brand.

Phnom Choup logo and tagline
Project Details

Client: Phnom Choup (Daun Penh Food & Beverage)

Date: July 22, 2019

Online: www.dpc-group.com/business.html

For the branding of Phnom Choup, a new bottled water product, Blak Ink captured the fresh, clean and natural origins of the product which is sourced from the pure waters of the Kampot Mountain region. The bold design includes a clever use of Khmer script and the key copywriting elements reinforce the existing reputation of the mountain region as a source of pride, spirituality and natural resources including mineral-enriched water.
Blak Ink Media's branding services for Phnom Choup included four starkly different design concepts for Daun Penh Food & Beverage to choose from. After the client chose the final design, a full style guide was created and we worked closely with the business to perfect a label design that would fit the specifications for bottling. Hundreds of key copywriting elements were created including brand names, taglines, mission statements, vision statements and label copy.

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