A FASTER WEBSITE MEANS MORE SALES – REDUCE YOUR PAGE LOAD TIME WITH OUR TIPS
Everyone likes things fast, and these days many consumers demand it. Attention spans have become shorter and internet connections faster and faster. A speed increase of just one second can mean the difference between a visitor who converts to a sale, or a visitor who skips you and moves on to your competition. Our web development team has compiled some insider tips to speed up WordPress and ensure your website loads as quickly as possible.
One of the most important questions is: where in the world are your visitors based?
It’s a huge challenge for your website to load fast all around the world. Even if you’re using a global Content Delivery Network (CDN) the original source and dynamic parts of your website will be located on one server located in a single location. It’s important to choose a web hosting provider that operates servers in the same region as your customers as this lowers the latency of every request the visitor’s browser makes when loading a web page. For our website design customers in Cambodia, we keep it local and choose Cambodia web hosting from our partner HostAsean.com, one of the only providers of Cambodia web hosting servers.
Here are some things you can do and tools you can use to help increase your website speed.
Google PageSpeed / Mobile Friendly Tester
Google gives you the tools, so use them. Every website owner wants to make Google happy, so use the tools it provides. The Google PageSpeed tester gives you a basic insight into how fast your site is loading and some tips to optimise it. Remember, speed is also a factor in your search engine rankings – Google likes fast websites.
Compress those images! No one likes waiting for images to download. We recommend the super simple WP Smush plugin to automatically shrink the file size of your images. A good target to aim for with your images is under 100kb, but this can lead to low quality images if you’re using them in a large header or slider. Keep the number of slider images low. No one needs 10 images in a slider – 3 is usually a better bet.
Use Icon Fonts
Do you use icons on your website? If they’re saved as individual image files then you’re probably slowing down your website significantly. An icon font can be a solution, this is like a typeface but instead of letters, it contains each of your icon graphics stored as a vector “character”. Once the font is loaded, the characters can then be displayed on your website, and resized or coloured with just a line of code.
Ensure your host is designed for speed. Simple tweaks to Apache or Nginx configuration can offer huge speed increases, as does running PHP-FPM or LiteSpeed API (depending on your particular website/traffic requirements). Overloaded servers slow down your website since you are always competing for resources. You may even want to get your own VPS if you have a large website. You probably don’t need to worry about this yourself, but ask your web hosting provider or system administrator and they will likely be able to help.
We aim for speed with every website we build as we know it can be the difference between an engaged visitor and a lost sale. If your current website is sluggish then get in touch with us and we can offer web development and hosting services to help you overtake your competition.